Digital advertising is the process of utilizing digital technologies to promote products or services. It is a relatively new form of marketing and has become increasingly popular in recent years as businesses look for ways to reach potential customers. Digital advertising is distinct from traditional forms of advertising in the sense that it utilizes electronic tools to create, deliver, and track the effectiveness of marketing campaigns. This includes the use of websites, mobile applications, search engines, social media platforms, and other digital channels. Digital advertising campaigns are highly customizable and can be tailored to meet the needs and objectives of the business. They can be used to target specific audiences, and they can be used to measure the results of campaigns. Additionally, digital advertising can be used to build relationships with customers and gain valuable insights into their interests and behaviors. When setting up a digital advertising campaign, it is important to consider the objectives of the business and the target audience. The type of digital advertising used should be chosen based on how it can best meet the needs of the business and the desired goals. Additionally, it is important to think about the budget and how much money should be allocated to the campaign. Finally, digital advertising campaigns should be monitored and evaluated for effectiveness. Data should be collected to determine which channels are providing the most success and which areas need improvement. By doing this, businesses can optimize their digital advertising efforts and make sure that their campaigns are as effective as possible.